woom partners with NFL cornerback Robert Alford in Bike Giveaway

woom partners with NFL cornerback Robert Alford in Bike Giveaway



Robert Alford, an NFL cornerback playing for the Arizona Cardinals, wanted to give back to his hometown of Hammond, Louisiana. Last week, through a partnership with woom, Alford and his family gathered 30 local children to participate in a bicycle giveaway. Each child who attended the event received a woom bike, a woom helmet and a backpack provided by Under Armour. 

Alford was born and raised in Hammond, a small town of roughly 20,000 people. He played football and ran track at Hammond High Magnet School and went on to play football at Southeastern Louisiana University, also located in Hammond, before being drafted by the Atlanta Falcons in 2013. He was the first player to be drafted from Southeastern Louisiana University since 1984. 


“I feel good when I come back here,” Alford said in a 2017 “meet and greet” for fans at Southeastern Louisiana University. ““Hammond is my hometown and I was able to stay right in my hometown and play at Southeastern. Once I got here, there were people that were telling me that I could not make it from here. So, once I got drafted, it made me real proud to come back and show the kids here that they can make it from here. They don’t have to go to these big name quality schools. You can stay right here at Southeastern and make your dreams come true. All you have to do is keep pushing and grind each and every day.” 

During last week’s give-back tour, Alford also coordinated an event to provide cleats to the local high school football team and led a youth football camp. 


woombikes usa is proud to partner with many nonprofits and charity organizations in an effort to connect children across North America to the benefits of exercise and the outdoors and to the joy of riding a bike.    

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