We Invest in Our Employees

Above: Commissioner Hughs visits with CEO Mathias Ihlenfeld of woom bikes USA at the North American headquarters located in Austin, TX. Photo and article credit goes to Texas Workforce Commission

Using Skills For Small Business Grant

woom bikes USA has been growing at 300% per year and just moved to a new 10,000 square foot facility in Austin. To keep up with the tremendous growth, they have been aggressively hiring new team members. That’s why owner Mathias Ihlenfeld approached the Texas Workforce Commission (TWC) for assistance with their workforce. Ihlenfeld applied for a grant from the Skills for Small Business (SSB) program. The application was easy and they received the grant quickly. Ihlenfeld then partnered with Austin Community College and matched his employees' training needs with their workforce development program. Team members enrolled in Leadership & Management, Marketing, Customer Service, Technical Communications, and Logistics and Supply Chain classes. Their goal is to continuously improve the skills and knowledge and create a smarter workforce. Training, coaching, and improving the skills of a fast-growing workforce is important to their company.

woom bikes USA was born in 2014 with the desire to bring high-quality and light-weight bicycles to families in North America. The bikes are designed to make bike riding safe and fun. They are available in six different sizes for ages 18 months to 14 years. A woom Bike is 40% lighter than a conventional children's bike. The company designs 85% of all components in Vienna and Austria. Its North American headquarters is located in Austin, Texas. As a direct-to-consumer brand, customers can order bikes on us.woombikes.com. woom bikes USA will deliver the easy-to-assemble bikes from their Austin warehouse directly to the customer’s home.

TWC has a team dedicated to helping you fill out the application and keep you updated along the way. For more information on this grant, please visit: https://twc.texas.gov/files/news/texas-business-today-2nd-quarter-2018-twc.pdf."

From the entire woom team: thank you, TWC!

At woom bikes USA, we offer lightweight, high-quality woom bikes for children of all ages, starting at one and half and going up to 14-year-olds.  View all of our bikes and accessories here.   

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