Other than the distinctive geometry, what makes the woom NOW so unique, and what distinguishes it from a standard city bike?
Matthias: Throughout the entire process we were adamant that the bike has to meet the needs and wants of Generation Alpha in the sense that it expresses a lifestyle and attitude and isn’t simply a basic, standard city bike. Through the choice of premium components and the lightweight aluminum frame, we were able to meet our utility goals, which involved making the woom NOW as functional, safe, and lightweight as possible. That aspect also meant investing time in how to best integrate the components stylishly and subtly into the overall design.
Raffael: I’d have to say that the woom NOW is so special because of its many ingenious details. Take the bell, for example, it’s integrated cleanly into the handlebars so it doesn’t stand out, plus it functions with a twist-grip, making it quick and easy to use without having to lift a hand from the bars. This is really important if you need to alert other road users to your presence. We set the front light back under the front rack and mounted it onto the sturdy fender so that it’s protected from any external forces. To keep things running smoothly even over potholes and puddles, the woom NOW is equipped with wide balloon tires, which are fitted with full-coverage fenders. The fenders have extra-strong stays so they’ll keep their shape even in overcrowded bike stands. Furthermore, we outfitted the front rack with easy-to-use adjustable straps that can securely fasten down whatever item is placed in the cargo rack. Plus, the woom NOW has great stopping power thanks to the powerful disc brakes that work really well in wet conditions and don’t require super-human strength to function. This is a key benefit, especially when the bike has cargo, too.
Matthias: When you consider all the components on the woom NOW, you really get the sense of how much thought has gone into making sure they’re fit for use in the city. Everything has a place and a purpose and integrates neatly into the overall design. The result is a really cohesive design that elevates the woom NOW into so much more than a standard city bike. In fact – and I am saying this with a touch of irony – just don’t call the woom NOW a city bike, please. Jokes aside, the woom NOW does not fit into a traditional or existing product category – you can't call it a city bike, a city cruiser, an urban bike, or a cargo bike. The woom NOW has essentially created its own brand-new category: an urban lifestyle bike. The name says it all: the woom NOW is the ultimate companion for kids and teens who live in an urban space in which they don’t just want to ride safely but also have fun and express their individuality and values.