The Season of Giving Back: #GivingTuesday with woom
Delanie Walker (Tennessee Titans), Manuel Christoffel (woom), and Kanten Nichols (woom)
The days following Thanksgiving were one of the busiest times of the year for brick and mortar retailers and online stores alike—from Black Friday over Small Business Saturday to Cyber Monday, millions of Americans searched tirelessly for the best deals. This busy time of bargain hunting was followed by Giving Tuesday, a day when everyone is reminded that the holidays are about more than what can be bought and sold.
At woom bikes USA, Giving Tuesday was one of many opportunities to say “thank you” to our fans and customers and to allow us to give back and put some smiles on truly deserving families’ faces. This year, we were honored to partner with two charitable organizations in Tennessee, the Delanie Walker Gives Back Foundation and the Nashville Angels.
woom worked with Delanie Walker, tight end for the NFL’s Tennessee Titans, to donate 18 woom bikes to children from Napier Elementary School. While the bikes shipped out in late November, woom's head of marketing & cx, Manuel Christoffel, and one of the newest woomsters, Kanten Nichols, left for Franklin, Tennessee early in the morning of Dec. 3 and spent most of the day building these bikes at Dick’s Sporting Goods, another one of Walker’s event partners.
This year marked the seventh year of Delanie’s annual giving night event out that is planned and organized by the Delanie Walker Gives Back Foundation, a nonprofit founded to provide inner-city and low-income children with the educational opportunities and resources to reach their full potential and beat the odds. Delanie surprised the 18 children from Napier Elementary at a pizza dinner, where he announced the personal shopping spree that was going to take place afterward. Once at Dick’s Sporting Goods, everyone gathered in a batting cage, and Delanie explained that he would give each of the children $200 toward Christmas gifts that they could pick out themselves. The children swarmed through the store, eyeing all of their options and carefully weighing them, with plenty of help from Delanie, their teachers, and Dick’s Sporting Goods employees. After the children spent an hour roaming the store and finalizing their decisions, Delanie settled the final bill and gathered everyone back in the batting cages to give them each a signed football and take a few photos together. During the photo op, Dick’s Sporting Goods presented the school with a $5,000 check, and Delanie announced that every child would be taking home a woom bike, which they had (unknowingly) walked past during their shopping.
Through smiles, tears, and laughter, the children rushed across the store to see their new woom bikes and helmets. This was the most meaningful gift of the evening for many of the kids, and they wanted to ride their bikes inside the store immediately!
Recipients of woom bikes in partnership with the Nashville Angels
On Giving Tuesday, woom also took part in a Christmas event planned by the Nashville Angels, one of 20 national chapters of the nonprofit Angels organization, which works to help children in the foster care system, as well as their caretakers, by offering consistent support through intentional giving, relationship building, and mentorship. Last year woom partnered with Austin Angels to give bikes to a family with five foster children; this year we worked with Nashville Angels to make another family’s Christmas bright, surprising four foster children with woom bikes and helmets.
At woom, there is a strong focus on corporate responsibility and cycling advocacy, and events like these help us give back to communities and get even more kids on (woom) bikes. We were humbled by the children’s genuinely happy and joyful reactions and wish them and their families a very merry Christmas in 2019!