giro del gelato 2021: Riding Challenge!

giro del gelato 2021 is now closed. Thank you for participating—we'll see you next year!

Gearing up for the

giro del gelato 2021

It’s that time of year—the giro del gelato is here! We’re so excited to bring to life another summer filled with cycling and frozen treats. For those of you who didn’t get the chance to participate last year, you may be wondering what family bike rides and ice cream have in common—but we’re here to explain! Here’s the rundown on the giro del gelato.

Gearing up for the

giro del gelato 2021

It’s that time of year—the giro del gelato is here! We’re so excited to bring to life another summer filled with cycling and frozen treats. For those of you who didn’t get the chance to participate last year, you may be wondering what family bike rides and ice cream have in common—but we’re here to explain! Here’s the rundown on the giro del gelato.

 

The Backstory

 

This is where the fun kicks in. When translated from Italian to English, giro del gelato means tour of ice cream. That’s right—we’re ready for an ice cream adventure! Our ice cream challenge is inspired by the Giro d’Italia: A multi-stage bike race that passes through Italy and other European countries. With this summer being the 104th year the race took place, we wanted to join in on the fun and bring back the giro del gelato.

 

P.S. Starting soon, you’ll be seeing a lot of pink around here. That’s because the leader of the race sports a pink jersey, which means we’ll be sprinkling the color pink around woom too!

The Challenge

 

We’re sure that if there’s one thing we can all agree on, it’s that we all love a good challenge—especially when it involves ice cream and biking. We’re challenging you and your Riders to put your pedals to the metal and score some ice cream while you’re at it.

 

Get ready to plan a ride to your local ice cream shop or go on a long ride with ice cream as an extra treat at the end. When you complete each trip, you’ll be able to log your Riders’ kilometers (remember, that’s how distance is tracked across Italy and Europe!).

 

For every kilometer biked, we’ll be donating 0.10 EUR (up to 100,000 euros!) to UNICEF. This roughly translates to 0.12 USD per kilometer or 120,000 USD total. The money will go directly to the UNICEF fund supporting a Bangladeshi community that is struggling to combat the effects of COVID-19. This UNICEF program is known as the WASH program. WASH (Water, Sanitation, and Hygiene) is a long-term aid project dedicated to supplying children and families in Bangladesh with access to safe water and sanitation facilities.You can find more info about WASH here.

 

You’ll also have the chance to be entered to win a free woom bike or other exciting prizes —completely at random, think a draw of the hat—for participating in the challenge and helping give back to communities abroad.

Getting Started

 

To participate and log your kilometers, all you have to do is register each member of your family. You’ll be able to keep track of each trip, and we’ll know how much to donate! Once we reach the goal of 120,000 USD, the race will be complete! Or, the race will continue on until 8/31 when all proceeds collected will be donated.

Create your profile

Once you've filled out the registration form, you'll receive a link to your personal profile where you can upload the distance for each of your giro del gelato bike rides.

Ride your bike & eat ice cream

Ride your bike, track your distance and eat ice cream – from your local ice cream shop or even homemade!

Track your distance & do good

Upload your ride to your profile – for every kilometer ridden, we donate to UNICEF.

Be in it to win it

Everyone who participates has the chance to win one of 3 woom ORIGINAL bikes and other great prizes.

Create your profile

Once you've filled out the registration form, you'll receive a link to your personal profile where you can upload the distance for each of your giro del gelato bike rides.

Ride your bike & eat ice cream

Ride your bike, track your distance and eat ice cream – from your local ice cream shop or even homemade!

Track your distance & do good

Upload your ride to your profile – for every kilometer ridden, we donate to UNICEF.

Be in it to win it

Everyone who participates has the chance to win one of 3 woom ORIGINAL bikes and other great prizes.

Create your profile

Once you've filled out the registration form, you'll receive a link to your personal profile where you can upload the distance for each of your giro del gelato bike rides.

Ride your bike & eat ice cream

Ride your bike, track your distance and eat ice cream – from your local ice cream shop or even homemade!

Track your distance & do good

Upload your ride to your profile – for every kilometer ridden, we donate to UNICEF.

Be in it to win it

Everyone who participates has the chance to win one of 3 woom ORIGINAL bikes and other great prizes.

UNICEF drives change

 

Safe water and sustainable sanitation are vital – and not just during a pandemic. As part of the WASH project, UNICEF is working to give children and families in Bangladesh access to safe water and sanitation facilities. We want to be a part of that. By partnering with UNICEF we can make sure that help is provided where it is needed most.

Thank you for your help and a special thanks to our partner UNICEF.

UNICEF drives change

 

Safe water and sustainable sanitation are vital – and not just during a pandemic. As part of the WASH project, UNICEF is working to give children and families in Bangladesh access to safe water and sanitation facilities. We want to be a part of that. By partnering with UNICEF we can make sure that help is provided where it is needed most.

Thank you for your help and a special thanks to our partner UNICEF.

UNICEF drives change

 

Safe water and sustainable sanitation are vital – and not just during a pandemic. As part of the WASH project, UNICEF is working to give children and families in Bangladesh access to safe water and sanitation facilities. We want to be a part of that. By partnering with UNICEF we can make sure that help is provided where it is needed most.

Thank you for your help and a special thanks to our partner UNICEF.

Prizes

 

At the end of this summer's giro del gelato, we will select a handful of lucky participants at random to win one of 3 woom ORIGINAL bikes and other great prizes! Remember, every ride counts, so you’ve got the same chances of winning, whether you ride every day or just make one special giro del gelato bike ride!

 

3 x woom ORIGINAL bikes
10 x $100 gift certificates
20 x GIRO DEL GELATO shirts
10 x GLUG stainless steel bottles
10 x AIRFLO bike pumps

Prizes

 

At the end of this summer's giro del gelato, we will select a handful of lucky participants at random to win one of 3 woom ORIGINAL bikes and other great prizes! Remember, every ride counts, so you’ve got the same chances of winning, whether you ride every day or just make one special giro del gelato bike ride!

 

3 x woom ORIGINAL bikes
10 x $100 gift certificates
20 x GIRO DEL GELATO shirts
10 x GLUG stainless steel bottles
10 x AIRFLO bike pumps

Prizes

 

At the end of this summer's giro del gelato, we will select a handful of lucky participants at random to win one of 3 woom ORIGINAL bikes and other great prizes! Remember, every ride counts, so you’ve got the same chances of winning, whether you ride every day or just make one special giro del gelato bike ride!

 

3 x woom ORIGINAL bikes
10 x $100 gift certificates
20 x GIRO DEL GELATO shirts
10 x GLUG stainless steel bottles
10 x AIRFLO bike pumps

Time to RIDE!

 

Now that you have the scoop on all things giro del gelato, it’s time to ride! Put on your best bike shoes and start thinking about your favorite flavor of ice cream. We can’t wait to see the distance you go and watch you help us make a global impact.

 

Want to make our hearts melt? Share your giro del gelato journeys with us on social media by tagging us @woombikesUSA and use the hashtag #girodelgelato2021. If you’re looking for some ice cream inspiration, check out the hashtag #girodelgelato2020 on Instagram.

FAQ

How do I sign up?

Once you register, you'll get a confirmation email with a link you need to click so that we can keep you up to date with the campaign. If you've already registered your email address with us, you won't see a link in your confirmation email – you’ll automatically receive updates on the progress of our giro del gelato 2021. For every mile that you ride (and enter in your profile) during the campaign, we'll donate 0.10 EUR (0.12 USD) to UNICEF’s WASH program. It doesn't cost you a dime – you ride, we donate!

Who can enter?

Anyone who likes riding their bike – whether you’re big or little, riding solo, duo, as a family, or as a team. There's no age limit. Anyone who is registered can upload a maximum of 50 kilometers (around 30 miles) for themselves and the same distance for up to five riding buddies.

How do I record the distance of my ride?

You can use a tracking app of your choice to record your bike rides. If you don't have access to one, you can use Google Maps to measure your route afterwards. Then upload the distance of your ride – if you cycled with company, you can add your riding buddies to your profile and upload their distance too.

Do you have to have a woom bike to join the challenge?

Nope! Any kid with a bike can participate in the campaign. The only requirement is to have fun on your giro del gelato and do your best to collect miles towards our goal!

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